Supporting Those Who Have Served

At Eco Reef, we're proud to be a veteran-run business. As a former British Army soldier, I know how much it means when businesses recognise the service and sacrifice of members of the Armed Forces community.

As a small thank you, we're pleased to offer a permanent 10% discount to all currently serving members of the UK Armed Forces and military veterans.

Apply via WhatsApp See how it works

Verified Military Discount

10%

Permanent account discount

Available to currently serving UK Armed Forces personnel and military veterans after verification.

Verification accepted

MOD90 or UK Government Veterans Card

What You'll Receive

Benefits for verified members

Permanent 10% Discount

Once verified, your account will receive a permanent 10% discount on eligible purchases.

Military-Only Offers

Access selected promotions and offers created specifically for serving personnel and veterans.

Early Access

Receive early access to selected deals, special events and limited promotions where available.

How to Apply

Getting set up is simple

Send us proof of your service via WhatsApp as a disappearing message. Once your details have been verified, we'll activate the 10% military discount on your Friday Frags account.

Currently Serving

MOD90

Send a clear image of your valid MOD90 service identification.

Military Veteran

UK Government Veterans Card

Send a clear image of your UK Government Veterans Card.

Application steps

Create or sign in to your Friday Frags account.

We verify your eligibility and activate the permanent 10% discount.

Start your application

Privacy

Your details stay private

We ask that identification documents are sent as disappearing messages for your privacy and security. Your identification will only be used to confirm your eligibility for the discount.

Important: Please send your proof of service as a disappearing message on WhatsApp. Once your eligibility has been verified, the message can be removed and your account will be permanently upgraded with the Veterans Discount.

We do not need to retain a copy of your identification once your eligibility has been verified.

Thank You

Proud to support the Armed Forces community

Thank you to everyone who has served, and to those who continue to serve. We're proud to support the Armed Forces community and look forward to welcoming you to Eco Reef and Friday Frags.

Ready to apply?

Send your proof of service securely through WhatsApp and we'll activate your permanent 10% military discount once verified.

Apply for Veterans Discount